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When I was little, I used to love flipping through my baby book – seeing the handwritten dates describing when I got my first tooth or my first haircut. There’s just something special about documenting these little moments, details that would otherwise have been long forgotten.

But when it comes to pre-designed, store bought baby books it seems that not much has changed in the past twenty years. For the most part, these books seemed overly generalized and weren’t quite what I was looking for. When I discovered I was pregnant, I decided on a more streamline baby book for my sons – I wasn’t interested in having to print and glue pictures into a paper book.

That’s where Shutterfly came in.

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